Because wholesalers sell in large quantities, they have limited control over the items and resources they sell to retailers. A retailer, on the other hand, may avoid selling their products and things at a retail shop because these sales are made directly to customers, making it significantly easier for the retailer to limit the amount of items. People who buy in bulk may not attain the profit margins they expect when selling a specific piece or product; as a result, wholesaling provides lower and cheaper pricing. This creates a lot of profit, especially for shops who buy home décor from wholesale home decor suppliers USA.